Online shopping , especially during the pandemic, is a convenient and, most importantly, safe solution. Moreover, online stores offer a much wider selection of items for those who are "unusual" sizes for chain stores, and they're sure to find something they like. Another advantage is that we can try on clothes in different lighting (store lighting is often adjusted to make clothes look their best), see how they match the clothes we already have in our wardrobe, and, as a result, make a sound decision. Whereas in brick-and-mortar stores, it's much easier to make hasty purchases based on salespeople's suggestions, special promotions, loyalty programs, and so on. Learn how to shop for clothes online .

Here are some tricks for successful online shopping:
1.Check the size charts
Each brand has its own sizing system for tailoring its clothes. This is partly due to vanity sizing, where sizes are increased to make customers think their size isn't changing, and where sizes are gradated simultaneously for length and width. To avoid returns due to incorrect sizing, compare your measurements with the size chart on the store's website.
2. If you are unsure, order two sizes
Products in two different versions may differ in length and width, so if you're hesitating between sizes, order both. You can compare them and choose the one that suits you. This is a much more convenient solution, as you only have to order once and return the wrong size once.
3. See what the product looks like in a different color
Especially on dark colors, certain product details can be imperceptible. As a result, you might buy something that appeared smooth in the photo, but then it turns out to have a subtle pattern or inscription. I encourage you to test the same model in other colors to see all the details of the product you're interested in.

4. Read other users' opinions
How can you buy clothes more wisely online ? Increasingly, stores allow customers to leave reviews of purchased items. This is very helpful, as it allows us to learn whether to choose our standard size or a larger/smaller size than we usually wear, whether the material is pleasant to the touch, or whether the color matches the photos.
5. Find the product you are interested in on the brand profile
Increasingly, brands, including ANSIN, are showing how their products look on people of different sizes. They also readily share photos of users wearing their clothes. This allows us to see how the product fits on a different body type than a typical model and in different lighting than studio lighting. When browsing Instagram photos, pay attention to what these users pair a given item with, as this will help you ensure it's functional and fits your style and the many other items you already have in your wardrobe.
6. Make sure your clothes are multifunctional by creating a collage
The most important feature of a garment is its versatility . If it complements many styles, it will undoubtedly complement your wardrobe perfectly. To test this, I recommend creating a collage of the garments you're interested in, creating a complete outfit – use graphics programs like Canva or Photoshop. This will help you ensure that the colors complement each other and that the garment won't overwhelm the outfit.
7. Buy in bulk to save time, money and the environment
By purchasing several items of clothing, we save time for potential returns because we only have one package, instead of, say, ten, each of which must be sent to a different address. Furthermore, online stores are increasingly offering free shipping after a certain financial threshold (usually over 150 PLN). Furthermore, by ordering larger quantities, we protect the environment because the courier only comes to us once, instead of a dozen times, which significantly reduces CO2 emissions.

8. Buy from trusted websites
When shopping at little-known and unverified online boutiques, you might encounter clothes of very poor quality, or even counterfeits. If the price is surprisingly low, there aren't many product photos or customer reviews, it's best to avoid buying them, as you might be unpleasantly surprised. This isn't always the case, as there are many emerging brands that are just starting out and offer excellent quality clothing. However, I suggest being vigilant in such cases and verifying the stores you buy from for this reason as well.
9. Before purchasing, pay attention to the returns and complaints policy.
Increasingly, shipments often include a shipping note and return instructions alongside the product, making the process much easier. Additionally, some online stores partner with courier companies, guaranteeing free returns. It's also important to check the return deadline; the longer the return period, the better.
Online shopping offers many possibilities, and it's worth using them wisely. This way, your clothes will last for years. Now you know how to buy clothes online ! Happy shopping!

Anna Ochman Stylist


