The fashion of the 1970s was one of the most colorful and inspiring periods in the history of clothing . The style of this decade combined freedom, femininity, and expressiveness with a touch of nonchalance. What was fashion like in the 1970s in Poland, during the communist era, when access to Western trends was severely limited and creativity was essential?
70s Fashion – Women's Freedom and Style
Women's fashion in the 1970s was all about relaxed style, natural materials, and an emphasis on individuality . Flared skirts, high-waisted bell-bottom trousers, ethnic tunics, floral prints , fringe, and knitwear were all the rage. Turtlenecks (👉🏻 discover women's turtlenecks at Ansin ), embroidery, and velvet—all things that are making a comeback today.
You'll also find modern versions of these styles in our selection – for example, a beige long sleeve with a diamond neckline is a great base for a boho look with wide trousers or a long skirt (👉🏻 check out our skirt collection ). A basic black ribbed blouse works equally well, matching vintage suede pieces.
PRL fashion – the 1970s in Polish style
While global fashion in the 1970s captivated with its colors and patterns , it looked somewhat different in Poland. The fashion of the Polish People's Republic in the 1970s was a style built from available resources – often at the sewing machine, with the help of patterns, or thanks to clothes from parcels sent by Western families.
Polish women wore trapeze skirts ( like our Miss Martha skirt ), simple knit dresses, belted coats ( like our Miss Spacious coat ), and boots. Subdued colors dominated, but the styles accentuated the silhouette .
💡 In the 1970s, one popular practice was sewing clothes… from curtains! The material was thick, had interesting patterns, and was more readily available than ready-made clothing —perfect for wide-leg trousers or coats. For many women, sewing was a way to stand out in the gray reality of communist Poland.

70s fashion – premium retro style
The 1970s and premium fashion marked a return to quality and character . Today, designers eagerly draw inspiration from decades past: silk, suede, oversized jackets , and palazzo pants —all appear in modern collections.
At ANSIN, you'll find modern classics inspired by that era: white long sleeves with a diamond neckline are a perfect base for minimalist yet expressive retro styles. An oversized hoodie (👉🏻 like our Miss Basic ) pairs well with bell-bottoms , creating a casual, vintage ensemble.
70s Fashion – Masculine Nonchalance
Men's fashion in the 1970s combined casualness with elegance. Men wore wide-leg trousers, shirts with large collars, waistcoats, and jackets with wide lapels . Turtlenecks and long coats, inspired by American films, also appeared.
👉🏻 Discover our men's collection!
70s fashion today – how to wear it?
'70s style is making a comeback—with a modern twist. Bell-bottoms, pinstripe shirts, oversized blazers, puff-sleeved blouses, and an earthy color palette of caramel, beige, brown, and olive are all back in stores. It's the perfect time to incorporate '70s fashion into your wardrobe.
Remember that combining simple, modern cuts with retro accents creates a style that's not only fashionable but also authentic. If you love time travel, you'll surely be captivated by '70s fashion 🫶🏼
💡 Take a look at our collection and create a style inspired by that decade – your way !
Martyna from ANSIN