In the world of fashion, many trends come and go quickly. However, old-money style, associated with elegance, prestige, and luxury, remains timeless. What's behind this style?
What is old money style?
Old money style isn't just a fashion statement, but also an entire philosophy . As the name suggests, it references the clothing style of individuals from families with multi-generational wealth—people from the so-called "old wealth." Those who embrace old money style subtly emphasize their status. Unlike ostentatious trends, where a well-known brand's logo takes center stage, old money style is based on quality, understated elegance, and timeless styles .
Fashion history and old money style
Old money style has its roots in the British aristocracy and American elites of the early 20th century . In Great Britain, this style was associated with wealthy families who wore clothes that were not only elegant but, above all, practical. Hence the popularity of tweed suits, coats, and knitwear, which have stood the test of time.
In the United States, old money refers to the "Great Families" of New England, such as the Vanderbilt and Rockefeller families . People from these circles preferred a minimalist yet refined style, which today inspires many contemporary designers.
Interestingly, although this style originates from aristocratic courts and the upper classes, which for centuries preferred classic cuts and subdued colors, today this way of dressing is experiencing a renaissance , especially among younger generations who are looking for an alternative to mass fashion and one-off trends.
What are the characteristics of the old money style?
Old-money clothing is all about attention to detail and investing in classic, well-made pieces . Key features include:
→ High-quality materials , such as cashmere, wool, silk or cotton,
→ Classic cuts , i.e. jackets, well-tailored trousers, simple coats and sweaters with a collar or round neckline,
→ Subdued colors , i.e. shades of beige, navy blue, white, bottle green or dark brown,
→ No visible logos , i.e. unlike the "new money" style, where the logo is a status symbol, in old money outfit the luxury lies in the clothing itself, not in its marking.

Old money style - what clothes to choose to be in old money style?
If you're looking to create an old-money outfit , opt for classic and timeless wardrobe staples . At Ansin, you'll find everything you need: wool jackets, shirts, and suit trousers that perfectly complement the old-money style. Plus, polo shirts and polo dresses—classics perfect for both everyday wear and elegant occasions. By investing in these basic pieces made from high-quality materials , you'll create a capsule wardrobe inspired by old-money that will last for years!
Old money outfit – how to put it together?
When creating an old-fashioned outfit, it's worth focusing on classics and versatility. For both women and men, 🗝️ the key is elegance without unnecessary extravagance .
Women's old money
In the women's version, old money style is usually:
- Pencil or pleated midi skirts → check
- Classic blouses made of silk or high-quality cotton → check
- Cashmere or wool sweaters, e.g. worn over the shoulders → check
- Trench coats or wool coats in neutral colors → check
When it comes to shoes, leather loafers or elegant ballet flats reign supreme. Jewelry? Definitely minimalist – pearl earrings or a delicate watch are the perfect accent.
Old money men's
For men, this style is a combination of classic elements with subtle elegance:
- Wool jackets in shades of navy blue, gray or beige,
- Straight chinos or well-cut jeans,
- V-neck sweaters made of cashmere or merino wool,
- Leather brogues or loafers.
The principle of "less is more" also applies here – accessories are limited to a classic watch or a well-chosen leather bag .
Although it may seem simple at first glance, old money style conceals immense subtlety and attention to detail . Both women's and men's old money are based on timeless principles that ensure that clothes worn in this style never lose their value. If you dream of a wardrobe that will last for years, old money style is the perfect answer .

Martyna from ANSIN


