Just before 2022 began, we chose " DEVELOPMENT " as the word that would guide us through the next 12 months. We wanted to work consistently on the next challenges of running a clothing brand, realize new product dreams, and above all, do it on our own terms. Did we succeed? It's time for an honest review of 2022!
Production at ANSIN
The realization of our product dreams couldn't begin without major changes in the production department. We love streamlining our work, so we focused primarily on redesigning many processes related to production planning and new product development . Ela, a clothing technologist , joined us and has been supporting us in all production activities—from design support, through product specifications, to delivery coordination.
We've partnered with new sewing companies and suppliers , increasing our quality control of materials and our products . These efforts have allowed us to expand the color range of our top products and introduce new items . You can now buy sweaters and socks at ANSIN, and shirts and trousers will be available in the coming months. Sounds great, right?
Contact with you, i.e. premium customer service
As you probably know, our customer service department has been our primary focus since ANSIN's inception. We love exchanging messages with you, hearing your ideas for future projects, and learning about your experiences with our products . It's thanks to you that we know where to head as a brand!
This year, Ewa joined the customer service department and introduced a number of positive changes to this part of our company ! She streamlined numerous processes and responded to hundreds of emails and phone calls. Together with Marta, she also oversaw changes to returns and exchanges , which are now managed by Asia, who works daily at the IMKER warehouse . This allows us to operate even faster.
We know that all these changes make sense – we're convinced of this primarily by your positive reviews, of which we already have over 130 on Google ! On the TrustMate platform , you give us a 5.0 rating – thank you very much for that! We also want to remind you that every review is a great support for us, so if you'd like to help us continue to grow, we encourage you to leave us a review .
Marketing and e-commerce at an even higher level
Our communication with you extends beyond texts and phone calls, to social media and our website. Here, too, we've embraced broad-based development and implemented changes that make shopping with us even more convenient !
The ansin.pl website has undergone a major aesthetic overhaul – we've made it more aesthetically pleasing and functional. For several months now, you've been able to filter our products by color, category, and price . We've also improved the shopping cart, which now has a user-friendly look. We've also introduced more "ghost" photos (without models) and close-ups , allowing you to see the texture of the materials. The biggest success this year on the website is, of course, the introduction of bundles, which allow you to purchase multiple products at a discounted price . This module has been a long-time dream of ours, and it's finally here!
Our social media has also undergone a major transformation. Instagram has improved not only in aesthetics but also in quality. In addition to photos, we publish educational videos in which we share styling ideas, tricks, and fashion tips . On Facebook, you can now also find us in the ANSIN group , where we create a community where we explore the world of fashion together and share our brand's future plans. If you haven't seen it yet, be sure to join us !
Meetings and events
2022 will also be a year of many meetings with you. We've opened up not only to online events but also offline ones! In July, we met with you at the brand's third birthday to celebrate another year of ANSIN. You had the opportunity to meet the entire team, try on our products, and take advantage of our color analysis. It was a wonderful day that only reinforced our commitment to continuing to serve you!
Another opportunity for a live event was the ANSIN Forest planting campaign . Thanks to the funds raised, we were able to help return to nature at least some of what the fast fashion industry takes away each year. We're thrilled to have the opportunity to participate in such activities! You can watch the video of the event here !
In addition to the in-person events, we also managed to organize some really cool online events! These included a capsule wardrobe workshop with Zosia , a discussion on what makes a classy woman with Ola Pakuła , and a live session on trying on our clothes on different body types . We received so many warm words after these events, and we already know we'll be organizing several more events like this next year!
As we write this summary, we still can't believe that all this happened in just 12 months . When we chose "DEVELOPMENT" as our motto for the year, we never imagined it would propel us forward so powerfully. Our hard work, your support, and a touch of risk have allowed us to be where we are today, looking with hope to the new opportunities the world presents us. We wish both ourselves and you courage and self-belief for the coming year. Without it, you can't reach for your dreams—and dreams are, after all, the most beautiful things in life.
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Monika from ANSIN
