2020 was a truly challenging and surprising year for many of us. Before we swap out our old calendars for new ones and begin another year, we'd like to summarize what 's happened in recent months at ANSIN . There's been a lot going on, and we have to admit, it's been a truly intense and diverse time for us. Ultimately, we're closing the year with a broad smile and a host of ambitious plans, but now... we invite you to reminisce with us!
New products at ANSIN
We can't begin by expanding our production, as this has been a huge success for us in 2020. In collaboration with a partner printing and sewing company, we've created 28 new products in 8 new styles over the past 12 months . Among the new products is our dream Miss Shape bodysuit , which we tested for several months to perfect the fit. We haven't forgotten about men's products either – in this case, we created minimalist Mr Basic T-shirts , which have been very popular since their launch. A few months ago, at your request, we also launched gift vouchers in our online store, which we now send to you electronically, in keeping with our LESS WASTE philosophy. Despite a few moments when it was difficult to sew products for you and process new warehouse deliveries, we managed to get through it with flying colors. This is thanks to your support and the motivation you provided us with every review !
A team that is change
The brand's success wouldn't be possible without the people behind it – in this case, our close-knit team. In 2020, four new people joined us: Ania, Marta, Patrycja, and one more Ania. They manage customer relations, marketing, photoshoots, new blog posts, our social media, and constantly monitor the brand's development. This team expansion allowed us to focus more on building our image and making numerous changes to our website to make it even more shopping-friendly. We also introduced international shipping , which reaches you in many European countries.
Search for materials
From the very beginning, ANSIN has focused on high quality and meticulous craftsmanship. We want our products to guarantee comfort and be gentle on everyone's skin. As our brand grows, we also want to introduce items made from innovative materials. This year, we managed to sew items from certified SUPIMA cotton and Austrian Tencel with excellent properties . Both materials are very pleasant for everyday use and are characterized by a number of excellent properties, such as high durability and moisture absorption. We have no intention of slowing down in 2021 and will certainly continue our search for excellent materials for you.
Sales are the measure of success
Did you know that in 2020, you trusted us 3,125 times by placing orders with ANSIN? Many customers return to us again and again, which is a great honor for us. We're thrilled that more and more consumers are buying consciously and choosing quality clothing by choosing ANSIN. Interestingly, we processed fewer orders throughout 2019 than during this month, December 2020. We hope this bodes well for the future!
Constant contact with you
In the social media space, we've prioritized constant contact with you, and we'll be honest: from the very beginning, we've wanted our online spaces to be a place for discussion and meaningful conversations. You can now find us not only on Facebook but also on Instagram , where we currently have nearly 2,500 followers. We've also recently launched on TikTok ! This is another exciting challenge for us. Follow our profiles to stay up to date – that's where we publish the results of all our photoshoots (over 20 in 2020!) and behind-the-scenes glimpses of our daily work.
Exciting connections
ANSIN's growth also means new connections, collaborations, and publications. In 2020, we had the opportunity to work with truly wonderful people who share similar values to us. We particularly enjoyed working with Domi and Milena from the Parafrazy blog, with whom we also conducted inspiring interviews about capsule wardrobes. These women are incredibly inspiring to many of us! In addition to interesting collaborations, 2020 also saw a valuable publication in the December issue of Zwykłe Życie magazine. Thank you for the editorial recognition in the Christmas giveaway!
Adventure with a blog
And finally, we've saved a point for ourselves, which even includes this publication. Did you know that in 2020, our blog published a whopping 33 posts? Since July, we've been publishing regularly and strive to prepare interesting articles for you at least once a week. On our blog, you'll find a wealth of content dedicated to responsible fashion and materials, as well as many specific tips on styling and image-building. Preparing new publications gives us immense satisfaction, and we're even happier that you enjoy reading them. Thank you!
We wish you and yourself many positive challenges and successes in 2021. Without you, our clients, ANSIN wouldn't exist. All the best for another year together !
